文化溯源——《正南记》

《正蓝记》

正蓝取自正南，源自《易经》圣人南面而听天下，向明而治。国人古有南面为尊之习，亦有面南而治之说。今之正蓝经由当代策划师琢而得之。

正，即方正炳之，堂正而为之；蓝，即祥和平等，亦有理性、稳定之意。故而正蓝企业得名从业之初，即持正直、诚信、稳定、创新之理念，倡公平竞争之规则，树品牌服务用心铸就之企业信念，立健康、和谐、务实、学习之企业风尚，贯彻以人之发展为第一要务之思想，肩挑为社会尽责与企业发展之重担，艰难而愉悦地迈步。

英文版

The Story of Zhenglan (South)

“Zhenglan”is taken from “Zhengnan” (south in Chinese), stemming from “The sages turntheir faces to the south when they give audience to all under the sky,administering government towards the region of brightness” in the Book of Changes. Since ancient time,Chinese people took the south as supreme and believed the saying of governingthe country with the face to the south. Today’s Zhenglan (South) derives fromthe refining and pondering of designers in contemporary era.

“Zheng”means uprightness and integrity; “Lan” implies not only peace and equality, butalso rationality and stability. Therefore, at the beginning of South gainingits name and running its business, it has, upholding the idea of “integrity,honesty, stability and innovation”, advocating the rule of fair competition,establishing the enterprise belief of “casting brand service” and the corporatepractices of “seeking fitness, keeping harmonious, being practical andlearning-oriented”, carrying out the ideology of “giving top priority to thehuman development”,

shouldered the burden of being responsible for the societyand realizing the development of the enterprise and stepped forward with joyand difficulty.